The 13 Best Jeans on the Planet Right Now (2024)

The best jeans for men are easy-going, hard-wearing, and downright legendary. That pedigree is all thanks to Levi Strauss and Jacob Davis, who literally invented jeans as we know ‘em today—rugged, riveted, rendered in inky-blue cotton—way back in the late 1800s, shilling them to tradesmen, factory workers, and gold miners hoping to strike it rich. In the early days of their relationship, Strauss and Davis experimented with different fabrics and finishes, eventually landing on an indigo-dyed cotton twill as sturdy as it was handsome. The rest, as they say, is menswear history.

A century and a half later, blue jeans have become America’s single most influential contribution to the global fashion canon, transforming the way we dress in the process. That’s no exaggeration: Over the decades, jeans went from humble proletariat garb to splashy designer fare, with plenty of historic pit stops at each leg of the journey. In the time since Strauss and Davis introduced their signature product, jeans have outfitted everyone from plebes to presidents, making icons out of too many of them to count. (Brando and Dean come to mind pretty fast.)

Jeans have been barred from hotels, smuggled into countries, and, above all else, remixed and riffed on by every generation discovering them anew—which, in 2024, makes finding the right pair for you all the more difficult. That’s where we come in. Over the last few months, GQ’s resident team of denimheads tested an ocean’s worth of top-notch dungarees, shimmying into dozens of pairs to land on the 13 below. Taken in aggregate, they represent an indigo-soaked snapshot of our favorite jeans past and present, from the genre-defining stalwarts to the newfangled indie riffs and every pair between. Let’s dive in.

The Best Jeans for Men, According to GQ

Take Me To: More Jeans We Love | Tips on Buying a High-Quality Pair of Jeans | How We Tested | What We Looked For | Meet Our Testers

Best Jeans Overall: Levi’s 501 Original Fit Jeans

Sometimes, the easy, obvious answer just so happens to be the right one. And when it comes to denim, the easy, obvious, and unquestionably right answer is the Levi’s 501, the most influential silhouette from the most influential denim brand. For first-timers who’ve somehow never owned a pair or dudes returning to the style after a long hiatus, this is where your search should start—and where it’ll probably end, too. Levi’s invented blue jeans, so you’d expect its flagship silhouette to be halfway decent. More unexpected, though, is how well the 501 has held up decades after it first hit the market. The denim is still substantial and sturdy, the details are still near-perfectly dialed, and the silhouette is still the prototypical straight-leg fit. Plus, the sheer amount of washes and sizes it’s available in means there’s an option for almost everyone.

Levi's 501 Original Fit Jeans

Bowen Fernie

Tested by GQ's Avidan Grossman

Bowen Fernie

The 501 is close to perfect, but in our most recent round of testing, we noted a few quibbles. “I love how the 501 looks on other people,” says GQ commerce writer Gerald Ortiz. “But I’m knock-kneed and have big calves, so they don’t look the same on me.” (Sad, but true!) That being said, for countless folks across literal generations, the 501 does the trick just fine. And while we dig the sheer variety of washes, colors, and fabrics it comes in, we’d strongly recommend the all-cotton versions over the stretch-infused joints.

Best yet? At around $80, they’re already a solid value. But with a little patience, you can reliably snag them on sale.

Best Budget Jeans: Wrangler Original Cowboy Cut Jeans

The 13 Best Jeans on the Planet Right Now (2)


Cowboy Cut Original Fit Jeans

Along with Levi’s and Lee, Wrangler makes up one-third of the denim world Big Three; its pedigree is beyond reproach. So don’t let its affordable prices fool you into thinking its jeans are second rate—they represent some of the best value denim money can buy. Not sure where to start? Go west, young man, to the brand’s bread-and-butter Cowboy Cut line, the official jeans of the Professional Rodeo Cowboys Association. (How’s that for authenticity?) Yeehaw-certifications aside, the Cowboy Cut line features a slew of heavy-duty denims, some of which tip the scales at over 15 oz. The Original Cowboy Cut jeans boast a high rise that sits at the natural waist, a flattering seat, and enough leg room to wear with a pair of boots. For just about fifty bucks, they’re one of the best-fitting jeans around. Are they selvedge? No. Does that matter? Also no.

Wrangler Cowboy Cut Jeans

Bowen Fernie

Tested by GQ's Avidan Grossman

Bowen Fernie

Beyond their legitimately beefy feel, Wrangler’s Cowboy Cut jeans looked shockingly good on each of our testers. GQ associate commerce editor Tyler Chin especially loved their longer rise and range of inseams, designed to accommodate a broader array of body types. “They’re great at hugging the glutes for a more toned look,” Chin notes. “Maybe Beyoncé should’ve penned an ode to Wrangler instead.”

Best Upgrade Jeans: 3sixteen RS-100x Jeans

The 13 Best Jeans on the Planet Right Now (3)


RS-100x Jeans

In the past 20 years, Japanese denim went from fringe obsession to hot topic (not that Hot Topic). Menswear’s reverence for Japan stems from the country’s surfeit of artisanal makers, who practice their craft with a fastidious approach to quality and detail. Thanks to a glut of specialty denim boutiques stateside, though, you don’t have to book a flight to Tokyo or enlist a proxy service to snag a pair of true-blue Japanese jeans. In fact, one of our favorite riffs on the genre comes from 3sixteen, a brand with ties to denim’s OG home and its modern-day stomping grounds.

The 13 Best Jeans on the Planet Right Now (2024)


The 13 Best Jeans on the Planet Right Now? ›

1. Levi's. Many people's initial choice is Levi's, the world's best-selling jeans brand.

Which is the number one jeans in the world? ›

1. Levi's. Many people's initial choice is Levi's, the world's best-selling jeans brand.

Who makes the best jeans today? ›

Vogue's Guide to the Best Jeans for Women:

The Worn-In Baggy: Levi's Low Loose Jeans, $108. The Super Comfy: Madewell The Harlow Wide-Leg Jean, $138. The Slim-Leg: Re/Done High Rise Stovepipe Jeans, $265. The Tailored Cuff: L'Agence Miley wide-leg cuff jeans, $315.

Which is the most best jeans? ›

Summary of the 10 best jeans brands in India nameProduct Name
1Lee CooperLee Cooper Women's Slim Jeans
2Lee JeansLee Boue Solid Slim Fit Jeans for Men
3Levi'sLevi's Men 512 Tapered slim fit jeans
4Flying MachineFlying Machine Men's Casual Jeans
6 more rows

What denim is in style in 2024? ›

Cuffed jeans

At every Fashion Week of early 2024, our editors noticed one styling trick on some of each city's most stylish guests: thick, single-fold cuffs. (Call it cuffing season.) Applied to rigid denim, the result is relaxed yet elegant—and so easy to try at home.

What are the top 3 jeans brands in the world? ›

The Big Three

In the denim world, Levi's, Lee, and Wrangler are the most influential denim brands of all time, having (literally, in one case) invented the category and spent more than a century shaping how we think of blue jeans.

Which is the No. 1 pants brand? ›

1. Levi's. Many people's initial choice is Levi's, the world's best-selling jeans brand.

What jeans are trending right now? ›

You're probably already familiar with some of these trends, like dark-washed jeans or bleached white denim. Shoppers are still embracing loose silhouettes, as relaxed straight-leg, horseshoe and ultra-oversized jeans are on the rise.

Who sells the most jeans in the US? ›

Levi Strauss, who reported about 6.17 billion U.S. dollars in sales in 2022, is one of the best-known brands on the jeans market. 87 percent of Levi Strauss's sales were made through the company's Levi's brand in 2022. By comparison, Kontoor Brands made sales of roughly 2.5 billion U.S. dollars in 2021.

What brand sells the most jeans? ›

The results are in: Levi's, AG, Amiri, Brunello Cuccinelli and Gloria Vanderbilt are the top-selling jeans brands of 2021, according to recent data from The NPD Group.

What jeans do most celebrities wear? ›

Levi's. Although the brand made its first jeans back in 1873, plenty of stars are still hooked on its classic, no-fuss blues over 150 years later; Hailey Bieber, Kristen Stewart and Kylie Jenner are among those who've stepped out in designs like the bestselling 501 Shorts (from $16).

Who wears the most denim? ›

It's got to be America. From Wikipedia: North America accounts for 39% of global purchases for jeans, followed by Western Europe at 20%, Japan and Korea at 10% and the rest of the world at 31%.

What jeans does Jennifer Aniston wear? ›

Levi's has always been that brand, with classic jean styles that have won over everyone from Kylie Jenner to Jennifer Aniston. In fact, Aniston gave a shout out to the denim brand in a WSJ Magazine interview in August, saying that a pair of “Levi's and a T-shirt” is the look that will never go out of style.

What is the new denim trend? ›

Denim Trend 2024: Barrel-Leg Jeans

The barrel-leg silhouette straddles the line between structure and wearability, making it a compelling jean shape because of the way it holds a distinct form despite its loose fit.

Can I still wear skinny jeans in 2024? ›

The good news? 2024 is all about wearing what makes you happy. Fashion is cyclical, and everything comes back around eventually. Just because the internet says something isn't cool anymore doesn't mean you can't wear it, skinny jeans included.

What style of jeans is most popular now? ›

Shoppers are still embracing loose silhouettes, as relaxed straight-leg, horseshoe and ultra-oversized jeans are on the rise.

Who is the biggest seller of jeans? ›

  • Levi's Levi's/MEGA.
  • Gloria Vanderbilt x Christian Siriano.
  • Brunello Cucinelli RTW Fal 2021.
Apr 19, 2022

What is the most expensive jeans brand in the world? ›

While the world's most expensive pair of jeans is worth $1.3 million by Secret Circus, the designer jeans are not left behind in terms of luxury. APO Jeans.

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